Crumbl Review: Cinnamon Square
This one clearly leans more into the cake/dessert category than a cookie. It’s basically built to mimic something like a cinnamon roll or coffee cake, so the expectation is soft, warm, and heavily cinnamon-forward.
The base is very soft and fluffy, almost entirely cake-like. It doesn’t have any real cookie structure, which works because it’s not trying to be one.
The cinnamon flavour is strong and consistent throughout. It’s warm, slightly sweet, and very familiar — exactly what you’d expect from something in this category.
There’s usually a glaze or icing on top, which adds that extra sweetness and completes the cinnamon roll feel. It’s smooth and blends into the base rather than sitting on top as a separate layer.
What works really well here is how comforting it feels. It’s not complex, but it doesn’t need to be — it’s built around a flavour people already love.
Texture is very consistent — soft, fluffy, and easy to eat. It’s more of a fork-style dessert than something you pick up casually.
This is definitely one of the more “cozy” items of the week. It’s simple, but it delivers exactly what it promises.
Final Verdict:
A soft, cinnamon-forward dessert that feels more like a coffee cake than a cookie. Warm, simple, and very satisfying.