Crumbl Review: Holiday M&M Cookie
The Holiday M&M Cookie is one of those cookies that doesn’t try to be complicated, and honestly that’s part of what makes it work. It’s very clearly built around a classic concept — a soft vanilla-based cookie loaded with chocolate candies — but dressed up with a festive twist to fit the season.
Right away, the first thing you notice is how approachable this cookie is. It doesn’t lean overly rich, overly sweet, or overly complex. It sits right in that middle ground where it feels familiar and easy to enjoy, which makes it one of those cookies that almost anyone could pick up and like.
The cookie base itself is soft and slightly chewy, which is exactly what you want from this type of cookie. It doesn’t crumble apart, but it’s not dense either — it has that light, tender structure that makes it easy to eat without feeling heavy. That’s important because once you start adding mix-ins like M&Ms, the texture can easily become too busy or too crunchy, but here it stays balanced.
The M&Ms bring most of the flavour variation. You get small bursts of chocolate throughout the cookie, and the candy coating adds a slight crunch that contrasts nicely with the soft base. It’s not an intense chocolate flavour — it’s more of a light, sweet chocolate that complements the cookie instead of dominating it.
Flavour-wise, this cookie leans more toward a classic sugar cookie with added texture rather than something bold. It’s sweet, but not aggressively so, and it doesn’t rely on frosting or heavy toppings to carry it. That simplicity actually works in its favour because it makes the cookie feel lighter compared to some of the richer options in the lineup.
This is definitely one of those cookies that feels more like a “safe pick” rather than a standout. It’s not going to be the most exciting option of the week, but it’s also not trying to be. It’s reliable, easy to enjoy, and fits perfectly into the holiday theme.
Final Verdict:
A simple, festive cookie that leans on classic flavours and texture. Not the most exciting option, but easy to enjoy and perfect if you want something lighter.