Crumbl Review: Red Velvet Holiday Sandwich Cookie
This one immediately sets itself apart just by structure alone. Any time Crumbl does a sandwich cookie, expectations go up because now it’s not just about the cookie — it’s about how the filling interacts with everything. And with red velvet, that balance matters even more because it’s a flavour that can either feel really rich and smooth or completely fall flat depending on execution.
The cookie itself delivers exactly what you’d want from a red velvet base. It’s soft, slightly dense, and has that subtle cocoa flavour that makes red velvet different from just a dyed vanilla cookie. It’s not overly chocolatey, but it has enough depth that you can actually tell what it’s supposed to be, which is something a lot of red velvet desserts miss.
Texture-wise, it leans more toward soft and slightly fudgy rather than crumbly, which works really well here because it holds up as a sandwich. You don’t get that falling-apart issue, and it keeps the whole thing feeling cohesive instead of messy.
The filling is where this cookie really comes together. It’s that classic cream cheese-style frosting — smooth, slightly tangy, and just sweet enough to balance the cookie without overpowering it. That tang is key, because without it, red velvet just ends up tasting like a sweet chocolate cookie. Here, it actually gives you that full red velvet experience.
What I like about this one is the balance. Neither the cookie nor the filling dominates. You get a proper mix in every bite, and it doesn’t feel like you’re just eating frosting with a cookie attached or vice versa.
It does lean on the richer side overall, but not in a way that becomes too much. It’s filling, but it doesn’t feel heavy, which is exactly what you want from something like this.
Final Verdict:
One of the more complete cookies of the week. Strong flavour, great balance, and actually delivers on what red velvet is supposed to be.